How to Start a Coffee Business for Beginners

Today, a growing number of shops and cafes provide a variety of coffees. Like mushrooms in the rainy season, people are even confused about where to hang out in the coffee shop. This is because coffee has become one of the most popular drinks in England since then.

Coffee drinks do not know the circles, both lower and upper class. Because of this, many entrepreneurs in Indonesia are trying to open coffee shops, which have great business opportunities and promising.

Nevertheless, it all depends on the manner of management. If management and manager are good, it can certainly benefit. But if it is bad, it will get a less satisfactory result. Moreover, you have to compete with other coffee shops.

If you really like coffee and the ins and outs of coffee, there’s nothing wrong with trying to do business by opening a coffee shop or café. Because, surely there will be some who will come to enjoy your coffee.

Apparently, opening the business of the coffee shop was not as easy as reversing the palms. Moreover, you still belong to beginners. You have to be able to compete with other coffee shops that already exist first.

So, what are some ways to start a coffee shop business for beginners? Let’s see the explanation.

1. Ensure Sufficient Capital

The most key thing when you want to start any business is to have capital. Capital is one of the most important things to think about before starting a business. Without capital, you won’t be able to start a business.

For the coffee shop business, you can start with 100 dollars. However, it depends on what you need when you want to open a coffee shop.

One thing you should be aware of, this coffee business is actually just need coffee and hot water only. If you’ve been hard to have a place, then you can use a simple manual rendering tool.

It’s a good idea to start with a simple coffee shop and never be forced to make a fancy coffee shop. After all, you have to see how your financial skills are. However, if you have enough capital, it is legitimate that you make the coffee shop as good as possible according to your taste.

2. Business Concepts

When you start a business, then you should be hard to think about the concept in a mature. So, you do not random and haphazardly open the coffee shop business. This is because the coffee shop competition is so strict. If you do not have a strong concept, then the coffee shop that you build will fall.

For that, create a concept that can help attract many consumers. All you have to look at, the concept you use to open a coffee shop will greatly affect the development of the business. For example, you carry a modern concept but simple, then the coffee menu provided must also conform to the concept built.

Or you want to use concepts that prioritize local customs and culture, then all must actually use the traditional atmosphere of the area. That way, whatever concept you use, you still need to prioritize your comfort. Because, most people want to enjoy coffee in a café or tavern while relaxing and a cozy atmosphere.

3. Business Locations

The location strongly determines the business you are living in. If you choose a location in a crowded neighborhood, then your coffee shop will be crowded. Conversely, if you choose a quiet location, it will be deserted as well. However, it all depends on the concept you made earlier.

It’s a good idea to target the locations adjacent to the crowded centers such as offices, malls, schools, campuses and others. Do not forget to try to make a different design of coffee shop that you will build.

4. Business Promotion

If you are a beginner in any business including coffee, promotion and marketing strategy is a very important thing in doing business. Because, to introduce your business to the community, you should be able to promote your efforts.

To promote your business can be a variety of ways. It can be word of mouth, make your coffee shop review to make use of social media. Don’t forget to give a discount for certain moments.

In addition to business promotion, you also need to be able to continue innovating, to maintain the existence of coffee shop and grow your business. Because, today’s coffee shop competition is strict. If you are late, then we will be more of a lag.

5. Define your target Customers

What kind of Target consumers will come to your coffee shop is also very important and you should take a look. Before starting a business, you have to think about and determine in advance who is the right target for your coffee shop business. Whether your customers are only for youth, students, adults, lower-class communities, middle-class, upscale, mixed, and more.

Once you’ve determined your target consumers, you’ll also need to start analyzing, how much you’ll have to offer for coffee-sold, how much they’re doing, what they think of coffee flavors, what they’re doing, and how your coffee shop concept is.

Understanding the consumer well and determining the target, means you can determine the right strategy such as business location, suitable coffee shop design, good price, and so on.

6. Find the right Supplier

You should also be good at finding the right supplier for your coffee shop. For example, suppose you determine your target consumer is lower middle class. Means you can find a supplier easily on the market.

However, if your target consumer is the upper middle class that is more concerned with flavour than price, then you should look for a good quality coffee supplier, and not enough with instant ground coffee sold on the market only. Therefore, look for a coffee supplier that can provide good quality with a suitable price, and can certainly be trusted and invited to work together.

Well that’s some tips to start a coffee business for beginners. Make sure you also have to be able to manage the incoming and outgoing finances in order for your company’s cash flow to run properly.

Types of Coffee You Must Know

There are 25 types of coffee The most commercial fruit, but there are only 4 types of coffee most famous in the world selling coffee beans. And the four types of coffee are Arabica coffee, Robusta coffee, Liberica coffee, and Excelsa coffee.

1. Arabica coffee

Arabica coffee originally originated from the Brazilian state. Arabica coffee is the first type of coffee found and cultivated by humans until now.

Arabica coffee has a morphological feature of the plant as follows: Arabica coffee has a deeper rooting, thin leaves, a flexible plant fork, small seed size with deep green color to dark red. This type of coffee plant takes 9 months to bloom and bear fruit. Arabica coffee grows at an altitude of 700-1700 m above sea level with a temperature of 16-20 degrees Celsius.

The downside of this type of Arabica coffee is one type of coffee that is prone to the attack of the HV disease Hemileia Vastratix or leaf rust disease. However, the quality of the seeds is much better than Liberica and robusta coffee. And also, the coffee type Arabica is famous for its delicious and strong aroma.

Arabica coffee today has mastered most of the world’s coffee market and its price is much higher than other types of coffee. In Indonesia we can find this type of Arabica coffee in Aceh or in Papua.

2. Robusta Coffee

Robusta Coffee was originally found in the Congo state. This type of coffee can grow well at an altitude of 400-700 m above sea level with a temperature of 21-24 degrees Celsius. Robusta coffee is more resistant to leaf rust disease attack. Generally, this type of coffee takes 10-11 months for the fertilization process from flower to fruit.

The downside of this type of robusta coffee is that it is less steady and tends to be more bitter than arabica. The price is also much cheaper than the Arabica coffee, so in Indonesia this type of coffee is also known as “cheap coffee”.

3. Coffee Liberika

Coffee Liberica originated in Liberia, West Africa. Liberica coffee can grow about 9 meters from the ground. This type of coffee has the size of the leaves, flowers, branches, fruit, and trees that are larger than the type of Arabica and robusta. Coffee Liberica is somewhat susceptible to the disease HV Hemileia vastratix or rust leaf disease.

It has a relatively low fruit quality, but liberic coffee is able to bear fruit throughout the year and can grow well in the lowlands. Coffee Liberica that has been imported into Indonesia is a variety of ardoniana and Durvei.

4. Excelsa coffee

Excelsa coffee originated in West Africa, the first time this type of coffee was found near Lake Chad. This type of Excelsa coffee is suitable cultivated in wet lowland areas. This type of coffee is very easy in terms of its cultivation, because the Excelsa coffee is not susceptible to attack on disease. This coffee can also be grown in peatland area.

In Indonesia, an Excelsa coffee is easily found in the West Tanjung Jabung District of Jambi Province, because the topography of land in the area is very supportive to plant this type of EXCELSA. Indeed, the price and quality is still far below the type of Arabica and robusta coffee but because this type of coffee plant is not easily attacked by disease, so many coffee farmers who are cultivating coffee is an excelsa.